Hi, I'm Wayne

I'm a Data-Empowered User Advocate currently on a career break in San Francisco, California. I embrace human-centered design and data-driven decision-making! I have been studying users, designing experiences, and working with multidisciplinary teams to deliver elegant solutions since 2014. Most recently, I was a User Researcher II at BlackLine, where I spearheaded research studies that directly influenced product strategies. Prior to that, I worked in the railroad industry as a UX Designer at Wi-Tronix, helping to build successful product experiences. These roles have given me opportunities to work closely with customers, engineers, and stakeholders, honing my approach to complex problems with solutions that drive business goals while empowering users. Currently, I'm leading an online community for UI/UX professionals, offering mentorship and resources, while also engaging in freelance projects and continuous learning to enhance my expertise in user research and experience design.

Currently, I'm on a career break, focusing on personal growth and leading an online community for UI/UX professionals. Previously, I worked as a User Researcher II at BlackLine, where I led impactful research studies that shaped product strategies. Prior to that, I was a User Experience Designer at Wi-Tronix in the railroad industry, implementing user-centered methods to build successful product experiences and improve user satisfaction.

I hold a bachelor's degree in Engineering Psychology (Human Factors) from Tufts University and a master's degree in Applied Human-Computer Interaction from DePaul University. These credentials, combined with my professional experience, form the foundation of my expertise as a Data-Empowered User Advocate.

You will not be disappointed because:

• Data-Driven Problem Solver: I leverage research insights and data visualization to find creative solutions for complex challenges, reducing time-to-market and increasing user engagement.
• Collaborative Leader: I foster user-focused cultures and lead communities, promoting knowledge sharing and cross-functional efficiency.
• Continuous Learner: I actively pursue professional development through targeted learning and industry engagement, staying at the forefront of UX trends.
• Multidisciplinary Expert: With a unique blend of human factors, user research, and design expertise, I bring a comprehensive approach to creating user-centered solutions that align with business objectives.